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The polling-rate hype is loud and easy to wave off — 8K, 32K, numbers chasing each other up the spec sheet. The quieter story is that the magnetic-switch tier has stopped being a Wooting-shaped niche and has settled into the $100–$230 prebuilt slot the scene actually buys from. The volume has moved, not just the marketing.
A Hall-effect switch is not a faster MX switch. It is a different sensing lineage — a magnet in the stem, a sensor on the PCB, and an analog voltage where contact closure used to be. The features the marketing pages lead with all unwind from that one architectural fact.