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From 2018 through 2022 the typical custom shipped through one host vendor and a fan of regional proxies; by 2026 the baseline custom is a configurator on a vendor's own storefront. Boards moved. Keycap group buys mostly didn't.
Two years ago a custom-board recommendation defaulted to 65% with a polite note about 75% as the next step up. The Sonnet 2026 refresh, the QK75, and a crowded mid-tier have flipped that order. 75% is now the layout customs reach for first.